BATTLEFIELD HARDLINE UGC TOP SQUAD PLAY #1 Contest

Official Rules
NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

Eligibility: BATTLEFIELD HARDLINE UGC TOP SQUAD PLAY #1 Contest (the “Contest”) is open only to participants of the Battlefield Hardline Beta who are legal residents of Argentina, Australia, Austria, Belgium, Bulgaria, Canada (excluding Quebec), Chile, China, including Taiwan, Czech Republic, Finland, France, Germany, Hong Kong, Hungary, Italy, Japan, Malaysia, The Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Thailand, United Kingdom and the United States (including the District of Colombia) and are at least as old as the minimum age of majority in the jurisdiction from which they enter the Contest. Those who are employees of Electronic Arts Inc. or its affiliates, subsidiaries, representatives, advertising, promotion and publicity agencies (“Sponsor and its agents”) or who are immediate family members or persons living in the same household of each such employee are not eligible. Subject to all applicable laws and regulations. Void where prohibited. By participating in the Contest, the participant signifies his or her full and unconditional agreement to these Official Rules. For Austrian residents only: You are hereby notified that you have seven (7) calendar days from the date of your registration for participation to rescind your agreement to the terms of this electronic agreement. After such period of time, you are bound by the terms of these Official Rules. Winning a prize is contingent upon fulfilling all requirements set forth herein.
Timing: The Contest begins on June 20, 2014 at 11:00pm Greenwich Mean Time (“GMT”) and ends on June 23, 2014 at 3:59am GMT (the “Contest Period”) and consists of the phases set forth in the chart below:

Phase	Start Date at 11:00pm GMT	End Date at 10:59am GMT
Submission	June 20, 2014	June 23, 2014
Judging	June 23, 2014	June 24, 2014

IMPORTANT NOTICE TO ENTRANTS: ENTRANTS ARE RESPONSIBLE FOR DETERMINING THE APPLICABLE CONTEST ENTRY PERIOD TIMES IN THEIR RESPECTIVE TIME ZONES.

How to Enter: During the Submission phase, upload gameplay video of your best squad-based moments from the Battlefield Hardline Beta, and send the URL via email to battlefieldsocial@ea.com (collectively, the “Entry”). By uploading your Submission, you agree that it conforms to the Submission Guidelines and Content Restrictions as defined below (collectively, the “Guidelines and Restrictions”) and that Sponsor, may disqualify you from the Contest if it believes, in its sole discretion that your Submission fails to conform to the Guidelines and Restrictions.

Guidelines and Restrictions:

Technical Requirements

Entry videos must be uploaded to YouTube as an unlisted link
Entry videos may be no longer than 10 minutes
Entries must be submitted via email to battlefieldsocial@ea.com and contain the following:

Unlisted YouTube link where the video can be viewed
Entrant’s age and country of origin
The subject header “BATTLEFIELD HARDLINE TOP SQUAD CONTEST #1”

Content Requirements

All Entrants must meet the Eligibility requirements defined above in section 1
Entries may (i) incorporate only unaltered gameplay footage from the Battlefield Hardline Beta, (the “Contest Assets”). For purposes of this Contest all Entries will be presumed authored by the person submitting the Entry.
Entries submitted in this Contest must not contain any pornography, or other illicit, illegal, defamatory, morally offensive or obscene content, as determined by Sponsor in its sole discretion. Sponsor, in its sole discretion, reserves the right to disqualify any Entry containing racial, religious, or ethnic slurs, explicit language, obscene, pornographic, violent, or sexual content, or libel, hate speech, references to alcohol, drugs or other illicit substances, or otherwise objectionable, offensive, illegal, inappropriate or prohibited material. Submission of previously published art (other than the Sponsor-provided images) is prohibited. Any Entry that incorporates prohibited content, including but not limited to, third party creations (other than the Sponsor-provided images), trademarks, names, or other third party property(ies), or the work of creative consultants, or the entrant’s likeness, or the likenesses of any other real-life individuals, or any content that is pornographic, illicit, or otherwise in Sponsor's sole and absolute discretion violates the above Guidelines and/or is not in compliance with these Official Rules, may not be accepted for entry and may not be eligible to win any prize in this Contest.
By entering, entrants warrant that their Entries contain only Sponsor-provided Contest Assets, if any, and/or their own, Original Creations. Entrants further warrant their Entries do not contain any third party copyrighted materials, and otherwise do not violate or infringe the rights, including, without limitation, copyrights, trademark rights or rights of publicity/privacy, of any third party.

Limitations

Submissions generated by script, macro or other automated means are void.
Submitting an entry constitutes entrant’s consent to give Sponsor a royalty-free, irrevocable, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such submissions in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, entrant and his or her squadmates will sign any documentation required for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the Submission. Sponsor (as defined in Section 10 below) and its agents are not responsible for lost, late, stolen, damaged, incomplete, invalid, un-intelligible, garbled, delayed or misdirected Submissions, all of which will be void. Physical copies of Submissions become the property of Sponsor and will not be returned.
By providing any Contest Assets for Entrants’ use Sponsor is granting Entrants a limited, non-exclusive, non-commercial license to use the Contest Assets solely in connection with, and as a part of, the Contest. Entrants shall otherwise have no right, title or interest in or to any Contest Assets except as otherwise granted by Sponsor, and any use of the Contest Assets (including use of the Entry that contains Contest Assets) other than as permitted by these Official Rules may constitute copyright and/or trademark infringement.
In the event of a dispute regarding any Submission, the authorized account holder of the email address used to register will be deemed to be the entrant or participant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each potential winner may be required to show proof of being an authorized account holder.

Personal Information: Nothing in these Official Rules shall be deemed to exclude or restrict any of the winner’s or the entrant or squad mates’ statutory rights as consumers. Participation in the Contest implies authorization to collect, use and disclose entrant’s personal information including the right to transfer personal data to the United States for purposes of administration of the Contest and prize fulfillment. All information submitted to the Sponsor as part of this Contest will be treated in accordance with EA’s privacy policy, available www.ea.com. Personal information includes name, address, email address, birthday and will be used to: (a) contact potential winners; and (b) if an entrant selects to receive additional information from the EA on the entry form, to send additional information to that entrant. The recipient of your personal data is the Sponsor and Administrator. YOUR INFORMATION WILL NOT BE STORED OR PROCESSED ON SERVERS LOCATED IN THE EUROPEAN UNION. Entrants have the right to access, withdraw, and correct their personal data. Entrants may request such action by sending a message with the request, subject line Battlefield Hardline Top Squad Contest #1 to dmitre@ea.com.

For Residents of Germany: This personal information is collected and processed only for the purposes of organising, running and monitoring the campaign. The organising entity shall be considered the data controller for the database containing this personal information and provides for an appropriate data protection level. Entrants have the right to access, withdraw, and correct their personal data. Entrants may request such action by sending a message with the request, subject line Battlefield Hardline Top Squad Contest #1 to dmitre@ea.com.

For Residents of France: Personal information provided to the Sponsor in the course of this Promotion shall be processed according to the Legislation “Informatique et Libertés n°78-17” of January 6th, 1978.

Winner Determination: Winners will be determined according to the process set forth below.

Judging Phase: During the Judging Phase, a panel of qualified judges determined by Sponsor in its sole discretion will select 1 entry with the highest-scoring Submissions (the “Top Entry” or “Top Entries”) based on the following criteria (“Judging Criteria”): Impressiveness of Gameplay – 30%, Memorability – 40%, Presentation – 30% .
In the event of a tie, the entrant whose Submission received the highest score for Memorability, as determined by the qualified judges, in their sole discretion, will be deemed the potential Grand Prize winner. Sponsor reserves the right to not select a Top Entry if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Submissions.

Notification: The potential winner will be notified by email on or about June 24th 2014. Except where prohibited, the potential winner, and any of their squad mate(s) appearing in the video, will be required to sign and return a Declaration of Eligibility and Release of Publicity and Liability, which must be received by Sponsor, within ten (10) days of the date notice or attempted notice is sent, in order to claim his/her prize. If the potential winner and/or any member of their squad cannot be contacted, fails to sign and/or return the Declaration of Eligibility and Release of Publicity and Liability within the required time period, refuses the prize, is ineligible to win the prize, or prize is returned as undeliverable, potential winner forfeits prize. Receiving a prize is contingent upon compliance with these Official Rules; all prizes claimed in accordance with these Official Rules will be awarded. In the event that a potential winner is disqualified or the prize is forfeited for any reason, Sponsor will award the applicable prize to an alternate set of winners using the skill-based criteria set forth above from among all remaining eligible Entries. Only three (3) alternative winners will be selected, after which EA retains the discretion to donate the applicable prize to a charity of Sponsor’s choosing.

Prizes: 1 Entrant will receive an opportunity to design a patch for use in the final release of Battlefield Hardline (“Prize Design”) subject to certain specifications.

General Terms:

By participating in this Contest, each participant agrees: (1) To the extent allowable under applicable law, to release and hold harmless Sponsor and its agents from any and all liability or any injury, loss, damage, right, claim or action of any kind arising from or in connection with this Contest or any Contest-related activity or the receipt, possession, use or misuse of any prize won, except for residents of the United Kingdom, France and Germany with respect to claims resulting from death or personal injury arising from EA’s negligence and for residents of the United Kingdom with respect to claims resulting from the tort of deceit or any other liabilities that may not be excluded by law; (2) That EA’s decisions will be final and binding on all matters related to this Contest; (3) That by accepting a prize, EA may use your name and place of residence online or in any other media, in connection with this Contest, without payment or compensation to the winner or anyone else, except where prohibited ; and (4) The Contest is governed by the laws of the United States and all claims must be resolved in the United States.
EA reserves the right to cancel, suspend and/or modify the Contest, or any part of it, if any fraud, technical failures or any other factor impairs the integrity or proper functioning of the Contest, as determined by Sponsor in its sole discretion. If terminated, Sponsor may, in its sole discretion, determine the winners from among all non-suspect, eligible entries received up to time of such action using the judging procedure outlined above. Sponsor, in its sole discretion, reserves the right to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of these Official Rules or those of any other Contest or in an unsportsmanlike or disruptive manner and void all associated entries. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages and other remedies (including attorneys’ fees) from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
Prize Design is subject to the requirements and limitations listed below. Prize Designs generated by script, macro or other automated means are void.

Sponsor will provide the winning squad with a template for submitting their Prize Design (“Design Template”). Winning squad must submit their final Prize Design on the Design Template to Sponsor by 08/01/2014
In the event of a dispute regarding any Prize Design, the person to whom Sponsor has provided the Design Template to will be deemed the winning Entrant.
Prize Design must not contain any pornography, or other illicit, illegal, defamatory, morally offensive or obscene content, as determined by Sponsor in its sole discretion. Sponsor, in its sole discretion, reserves the right to reject any Prize Design containing racial, religious, or ethnic slurs, explicit language, obscene, pornographic, violent, or sexual content, or libel, hate speech, references to alcohol, drugs or other illicit substances, or otherwise objectionable, offensive, illegal, inappropriate or prohibited material. Submission of previously published art (other than the Sponsor-provided images) is prohibited. Any Prize Design that incorporates prohibited content, including but not limited to, third party creations (other than the Sponsor-provided images), trademarks, names, or other third party property(ies), or the work of creative consultants, or the entrant’s likeness, or the likenesses of any other real-life individuals, or any content that is pornographic, illicit, or otherwise in Sponsor's sole and absolute discretion violates the above Guidelines and/or is not in compliance with these Official Rules, may be rejected.
Submitting an Prize Design constitutes entrant’s consent to give Sponsor a royalty-free, irrevocable, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such submissions in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, winning Entrant and his or her squadmates must sign any documentation required for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the Prize Design. Sponsor (as defined in Section 10 below) and its agents are not responsible for lost, late, stolen, damaged, incomplete, invalid, un-intelligible, garbled, delayed or misdirected Prize Design submissions, all of which will be void. Physical copies of Prize Design become the property of Sponsor and will not be returned.
Final in-game appearance of the Prize Design may differ from what is submitted to Sponsor on the Design Template.
Sponsor reserves the right to reject any Prize Design that it deems in its sole discretion to be in noncompliance with these rules.

Winner(s) List: Winner List requests will only be accepted after the end date of the Promotion Period (listed above) and no later than August 18, 2014. For the Winner List, send an e-mail to the e-mail address below on or before August 18, 2014 we will provide you with a list of winners that received a prize. hardlinewinners@ea.com.

Sponsor: Electronic Arts Inc., 209 Redwood Shores Parkway, Redwood City, CA 94065.